Practice 02 · Sales & Marketing Services
Growth, without the regulatory risk.
We represent healthcare products and services to physician practices, clinics, wellness centers, and health systems — through a sales organization and compensation architecture built to pass scrutiny.
Most healthcare commercial teams have hit the same wall: a growth target the compliance function will not sign off on. The arrangement that looks efficient on a whiteboard — a percentage here, a per-referral fee there — is exactly the arrangement the Anti-Kickback Statute, Stark, and EKRA were written to catch. GCX Health builds the alternative: sales and marketing programs where the compliance architecture is designed alongside the commercial model, not retrofitted around it.
What We Do
A full commercial capability, structured to defend.
Sales representation
An experienced healthcare sales organization — our own W-2 employees and qualified independent contractors — identifying, qualifying, and managing provider and health-system accounts on your behalf.
- Prospecting & qualification
- Customer onboarding
- Account management & reorder support
- Defined KPIs and reporting
Channel & contract structure
Representative agreements, attribution rules, territory design, and compensation models matched to each line’s regulatory posture — documented before the first call is made.
- Compensation model selection
- FMV documentation & refresh cadence
- Lead registration & attribution
- Audit-ready reporting
Provider engagement & demand
Owned-channel marketing and provider engagement programs run under a written channel-compliance standard — CAN-SPAM, TCPA, FTC advertising rules, and approved-claims discipline.
- Approved-claims governance
- Email & landing-page programs
- Advisory boards & training, FMV-structured
- Payer & system access strategy
The Compliance Architecture
The compensation model follows the reimbursement status of the line.
This is the discipline most sales organizations skip — and the reason their arrangements do not survive review. How a product or service is paid for determines how a sales force may lawfully be paid to sell it.
| Line type | Structure we use | Why |
|---|---|---|
| Cash-pay lines | Performance-based compensation on net collected revenue is available, where no federal or state healthcare program pays for the offering. | Outside federal-program reimbursement, percentage structures can be lawful — but state patient-brokering, fee-splitting, and consumer-protection laws still apply, so each line is screened before launch. |
| Federally reimbursed lines | Fixed, fair-market-value fees set in advance, structured to the Personal Services and Management Contracts safe harbor. | Volume- or value-based compensation tied to federal-program business invites Anti-Kickback exposure. We do not take that risk — and we do not let our clients take it either. |
| Every line | Independent fair-market-value documentation, approved-claims discipline, written agreements, and a documented audit trail. | If an arrangement cannot be explained to a regulator in one page, it is not an arrangement we run. |
What We Are Not
Saying no is part of the service.
The fastest way to trust a sales organization is to know what it refuses to do.
Who This Practice Serves
Built for companies selling into healthcare.
Product companies
Medical device, diagnostics, pharmacy, and wellness-product companies that need experienced provider-facing representation without building a captive sales force.
Service companies
Revenue-integrity, recovery, remote-monitoring, and back-office service companies selling to provider organizations — where the fee structure itself is a compliance decision.
Portfolio & channel owners
Organizations managing a portfolio of healthcare offerings that need one disciplined commercial partner across multiple lines, each with its own regulatory posture.
“The growth partner your compliance officer trusts.”
Tell us what you need sold — we’ll tell you how it can be done compliantly.
If the structure you have in mind cannot pass scrutiny, we will say so in the first conversation — and show you one that can.